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    Which Shopify package should be chosen by those who are just starting to work on their own store? Is Shopify Plus essential for anyone looking to grow their e-commerce? Which Shopify Plus solutions are so important that a premium store cannot do without them? Let’s check it!

    Shopify or Shopify Plus? What to choose?

    Choosing the right platform on which we will run your online store may decide the success of the entire project. In business, we often do not get second chances because the competition may go too far. One of the largest platforms that provides the tools to build your e-commerce portal is Shopify. Over a million entrepreneurs have already bet on these solutions that are supported in the SaaS model. The advantage of Shopify is its ease of use, versatility, and above all, no need to deal with software updates or security matters.

    Shopify works in two models. In the basic version, the customer can choose from three packages that cost from $ 29 to $ 299 per month. The second model is Shopify Plus. However, its cost is at least $ 2,000, so it is definitely not an offer for everyone, so it is worth checking which solution will work best in our company. What are the basic differences between Shopify and Shopify Plus?

    Shopify – a selection of large stores

    It is understood that Shopify is a very good choice for those who run a small online store that does not require the entry of hundreds of thousands of products.

    Shopify or Shopify Plus, which solution is the best choice for my eCommerce business?

    Permanent account manager of Shopify Plus

    Shopify offers support to its users via phone, email, and live chat. If things get very complicated, then you can additionally hire Shopify experts. In contrast, Shopify Plus offers personalized support for the store. For example in the form of an engineer who will carry out, for example, the entire migration process of the site.

    More customization of the Shopify Plus theme

    With Shopify’s standard plans, you can customize Shopify’s theme templates using an editor. However, the choice is limited to the front-end layer.

    Shopify Plus, on the other hand, allows a high degree of customization. Thanks to access to Liquid, you can make changes not only in the front-end layer, but also in the back-end layer, which allows you to gain more control over the website.

    Shopify Plus theme customization options

    Unlimited employee accounts

    Shopify’s basic plans only allow a few limited accounts that employees can use. Shopify Plus, on the other hand, allows you to add unlimited employee accounts and allows you to set additional permissions.

    More options for larger partners in Shopify Plus

    Shopify Plus allows you to customize your checkout based on the value of your shopping cart or any other condition. As a result, larger customers can be given priority. Moreover, Shopify Plus users can work with scripts. The script editor gives you better control and allows you to customize shipping methods and payment options.

    Exclusive apps in the Shopify marketplace

    Shopify Plus users also get access to some exclusive Shopify apps through their store. They are not available to Shopify users who have opted for Basic packages.

    Shopify Plus API integration options

    Shopify Plus for more API integration

    On any site, the APIs make it easy to integrate with third-party applications. To help users take full advantage of collaboration with other systems, Shopify Plus includes enhanced API resources such as GiftCard, User, and Multipass. With Shopify Plus, you can integrate your store with other sales platforms as well.

    Shopify wholesale support

    The wholesale channel helps to create a separate, password-protected storefront based on the same online store. This means that you can offer the same products at promotional prices to wholesale buyers.

    More detailed analytical options

    Shopify offers a detailed analytical dashboard where you can view statistics such as sales, top products, landing or referral pages, returning customer rate, and more. With this tool, you can create professional reports that give you access to the finest information about your store.

    With Shopify Plus, however, you can gain access to data from leading analytical companies that work with it, which show the prevailing trends even more accurately.

    Final verdict – Shopify or Shopify Plus?

    Shopify and Shopify Plus have essentially the same offerings when it comes to the dashboard and basic functionality of an e-commerce store. The main difference is that Shopify Plus gives you much more flexibility, more support options, and greater access to your store’s underlying code. It is also an expensive tool that is available only to the largest stores. Additionally, by entrusting the full management of your store to Shopify specialists, we must take into account the drastically rising costs.

    On the other hand, an external team of experienced specialists is able to help the customer with the settings, configuration and changes that Shopify introduces very often.

    But do you need something more? Professional advice from a UX / UI designer, support from a front-end team or PWA application? The BlueOwl team is at your disposal. Contact us for a free quote or consultation.

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