A modern and effective, multilingual eCommerce platform for a client from the production and trade industry.
Services: WooCommerce | Integration and optimization | Development and maitenance
Business: Production | Trade
Rexproduct is a new brand in the production and sale of pet accessories. All brand products have been designed and manufactured in Poland. The brand values quality, originality and uniqueness. The main challenges facing our team include:
- implementation of a new functional online store on an open platform (open source);
- creating an eCommerce platform based on a dedicated graphic theme;
- increasing brand sales directly on the Internet;
- creating independent and useful versions of the online store intended for foreign countries.
The most important goal of the project was to create a multilingual, fully functional eCommerce platform.
The main goal of the project
The key goal of the project was to develop a dedicated, multilingual eCommerce platform, which is modern, usable and effective.
The implementation of the new, multilingual eCommerce platform for the Rexproduct brand required active measures in the following areas:
- creating an online store template based on a dedicated graphic design;
- joining the entire project into a WordPress WooCommerce engine;
- engine integration with external platforms and modules (TrustedShop, PayPal, etc.);
- implementation of tools for monitoring and optimizing the functioning of the online store.
Ultimately, we managed to create a modern and fully functional multilingual online store.
The Rexproduct brand was created with our pets in mind, so as to ensure their comfort and happiness. Rexproduct are modern, comfortable and stylish products for cats and dogs designed with them in mind. The brand owners decided to sell their products in 100% through the e-commerce channel, hence the need to create a modern, effective and useful online store.
The graphic design of the online store for the Rexproduct brand was made by a graphic studio that is a partner of the software house Blue Owl. When preparing the graphic design, the design studio was in constant contact with our specialists in the field of UX / UI design, so that the created design was not only effective, but also useful. Thanks to such cooperation, it was possible to develop a unique graphic design of the online store for the Rexproduct brand.
The online store for the Rexproduct brand has been programmed in accordance with a previously prepared graphic design on the WordPress WooCommerce engine. The decision to choose this engine was mainly due to the functionality and flexibility of the WooCommerce system. Thanks to the use of both standard elements nested in the engine, as well as several proprietary solutions, we have created an effective and useful e-commerce website.
One of the most important business expectations of the brand owners was the possibility of servicing many foreign markets with the use of one e-commerce service. Thanks to the use of appropriate commercial plugs and our own solutions, we have managed to create a multilingual, multi-currency online store that efficiently combines not only languages, but also payments and shipping systems in many foreign markets, as well as on the domestic market. Thanks to this, we have managed to create a useful online sales tool for the Rexproduct brand.
The key functionalities of the Rexproduct online store that allowed to obtain the expected business results include:
- dedicated graphic template;
- integration with external payments;
- integration with the currency configuration module;
- optimization of the usability and speed of the eCommerce platform;
- choosing a flexible hosting place;
- implementation of dedicated eCommerce modules.
The above-mentioned activities allowed for the implementation of a modern and effective multilingual eCommerce platform for the Rexproduct brand. Thanks to the introduced functionalities, a platform that converts and earns was created.
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