Shopify Plus B2B – Introduction The landscape of eCommerce is constantly shifting, with businesses continually seeking innovative ways to expand and streamline their operations. Enter Shopify Plus, a game-changer in the realm of digital commerce, especially for those in the B2B sector. This ultimate guide aims to unravel the intricacies of Shopify Plus Wholesale, offering […]

Cart abandonment is an all-too-common scenario in the eCommerce world, and it’s a problem every Shopify and Shopify Plus store owner wants to tackle head-on. Imagine a customer finding the perfect product in your store, adding it to their cart, and then—without any clear reason—simply walking away. Frustrating, right? Cart Abandonment Rate (CAR) is an […]

The allure of the eCommerce subscription model is undeniable. It offers a predictable revenue stream, fosters customer loyalty, and provides consumers with a consistent and delightful stream of products or services. Shopify and Shopify Plus, with their vast array of functionalities, have emerged as the go-to platforms for brands looking to venture into subscription-based selling. […]

Introduction In today’s dynamic world of eCommerce, every minor enhancement or feature has the potential to revolutionize the shopping experience. Among the myriad platforms available to merchants, Shopify has consistently emerged as an industry leader, thanks to its dedication to innovation and user-centricity. The introduction of its one-page checkout is a testament to this commitment. […]

Navigating the bustling world of eCommerce can be a Herculean task, especially when you venture into the territory of Direct-To-Customer (DTC) businesses. However, amidst the intricate threads of sales, marketing, and customer relationships, one element has continuously proven its value: branding. With Shopify and Shopify Plus becoming the quintessential platforms for eCommerce, understanding the essence […]

The world of eCommerce is ever-evolving. As the owner of Blue Owl, a leading EU-based Shopify eCommerce agency, I’ve been fortunate to witness the transformations, trends, and revolutionary ideas that have shaped this industry. Among these, one that stands out distinctly is 'Marketing Automation’. Especially on platforms like Shopify, which serves as the backbone of […]